Thanks to everyone for taking part in our Exit Page Survey which has now closed as the Survey program has been discontinued. The results on here are fully up to date to when it closed.
You can see the results as a Graph by clicking the next to the question. It should open in a new window - you don't need to close it before clicking the next one.
Q1: Which of our web sites have you shopped with?
Conclusion - As expected, as this was on the DKY exit page, the majority have only visited DKY but there is a bit of cross over to our other 2 sites.
Q2: Have you shopped with us before?
Conclusion - We were pleased that so many are returning customers, we must be doing something right, however it could also be that new customers did not want to do the survey until they had seen our service. This was meant to be about the Website and how you heard about us but some of the comments (Q4 below) were also comments about our service.
Q3: Where did you hear about us?
Conclusion - This was one of the most important questions for us. We were expecting more 'referrals from friends' after all the emails we get and were very surprised Google was so very high. We were pleased that the Manufacturers, Jean Greenhowe and Alan Dart Websites are creating some traffic.
Q4: Do you have any feed back for us on our website?
Conclusion - Although this section was a compulsory question you could have just put 'no' - which a few did. The vast majority of comments here were very positive - click HERE to see some of them. There were a few asking questions or making comments which we would like to answer - you can find them with the answers HERE.
Conclusion - We knew what this graph would look like so no surprises here.
Q6: Age range
Conclusion - Again we thought we knew what this graph would look like but was pleasantly surprised the 31-45 age group was quite high. But 46-60 was more than triple, with almost half the customers who took part within this age group. It was nice to see so many in the 61-75 group and a few in the 76-100 group. But we really need the younger generations to fall in love with the Art of Knitting.
Q7: Which Country are you in?
Conclusion - This graph reflects what we have found in the office - 90% are UK orders, we are pleased with the amount of Non-UK parcels sent out at the moment. It's probably because of the Exchange Rates but hopefully they will be happy with the service and continue to shop when the rates go up again.
Q8: Email Address - not mandatory
Results of all the other surveys we have done in the past are available on the Info Page.
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